E-mail marketing campaigns are purposed to create and direct traffic to websites and other digital channels. This solution involves sending a commercial message via email to a potential or current customer to address their specific need, whether you are looking for a consistent newsletter, an email blast to drum up a new business, a drip campaign to keep your brand top of mind, and to increase conversions on people who abandon your ecommerce cart.
This solution can serve as a channel on its own or in collaboration with other channels. Benefits of Email Marketing
• Keep your brand top of mind
• Leverage on the captive audience, since people are in their email multiple hours in the day.
• A great channel for lead generation with tremendous Return on Marketing Investment (RMI)
PDM with our data-driven e-mail marketing expertise effectively plans, seeks to understand your target audience, creates goals for your email campaigns, segments audience and curate suitable content for your unique customer segments. We make use of the best tools which are compatible with various content forms and devices. PDM will develop and deploy your email campaigns effectively to meet your business objectives.
Analytics and Reports
Obtain easy-to-read audience insights and analytics to understand how customers engage with your campaigns and find ways to improve your message. The smart reports enable you to track your open, click and unsubscribe rates
PDM is equipped with the requisite tools and expertise to give your website a thorough audit and prescribe possible solutions to help improve upon your website health and search engine results page (SERP) performance.
We plan, write, and analyze content by employing strategies such as buyer persona identification, keyword research, brand monitoring, content audit and post tracking and scheduling.
PDM with our data-driven e-mail marketing expertise effectively plans, seeks to understand your target audience, creates goals for your email campaigns, segments audience and curate suitable content for your unique customer segments.