E-mail marketing campaigns are purposed to create and direct traffic to websites and other digital channels. This solution involves sending a commercial message via email to a potential or current customer to address their specific need, whether you are looking for a consistent newsletter, an email blast to drum up a new business, a drip campaign to keep your brand top of mind, and to increase conversions on people who abandon your ecommerce cart.
This solution can serve as a channel on its own or in collaboration with other channels.
Benefits of Email Marketing
• Keep your brand top of mind
• Leverage on the captive audience, since people are in their email multiple hours in the day.
• A great channel for lead generation with tremendous Return on Marketing Investment (RMI)